NASTAR racers will have an opportunity to qualify for the National Championship, at Aspen/Snowmass March 20th-24th, by racing at the Midwest Championships.
Spirit Mountain will host the Nature Valley NASTAR Midwest Championships December 15 & 16. The event will include individual races on Saturday with participants divided into age and ability groups. On Sunday there will be a Race of Champions to determine the fastest racers using handicapped times and raw times. Sunday will also see teams of racers competing for supremacy. There will be separate divisions for family teams and teams of friends. The top three point gainers will be used to score points for the team but up to six people can be included on a team. NASTAR Team Points will be used to score teams so that age and gender can be used to handicap racers.
All racing will take place on the Blue Ruin trail. There will be a sponsor village, an awards party, live music, gift bags, Warren Miller movies, Pacesetting by four time Olympian and AJ Kitt, autograph sessions and more. This event is designed to help kick off your racing season and to connect with your racing friends.
Win prizes by introducing at least one newcomer to snow sports this winter. Take the challenge and get rewarded.
This year’s Warren Miller Entertainment flick, Flow State, is poised to do more than just get snow-lovers amped for the coming season. A new partnership between Learn to Ski and Snowboard Month (LSSM) and WME’s Film Tour aims to bring greater exposure to this beginners’ initiative to introduce more athletes to snowsports.
Now in its fifth year, LSSM partners with resorts and resort associations to provide special offers to beginners and those who want to improve their skills. Most partners offer beginners a lift ticket, lesson, and rental package at discounted rates during the month of January. In return, LSSM provides a dedicated platform and communications tools to help resorts get the word out about their learn to ski and snowboard programs.
This year, WME’s Film Tour and LSSM are promoting the LSSM ‘Bring a Friend’ challenge, which ran as a trial last year and proved very popular. Skiers and snowboarders who bring a friend to their favorite mountain for lessons with a professional instructor can enter a prize-drawing by signing up on the BAF website. According to LSSM executive director Mary Jo Tarallo, research indicates that friends and family introduce the most newcomers to snowsports, whose participants account for only 3-4% of the US population.
Therefore, in order to help provide a little incentive for more of these would-be role models, the Bring a Friend challenge is expanding beyond a one-month time frame. “The challenge starts December 17 and ends March 17. Starting the first week in January, we will hold weekly prize drawings to reward eligible current skiers and snowboarders who help newcomers sign up for lessons. At the end of the time frame, we will select the winners of the three trips being offered - to Utah, Idaho and Vermont. The trips are for the 2013-14 season and are intended for both a current participant and the newcomer he or she introduced,” said Tarallo.
The partnership with WME’s film tour, which holds shows in populous, diverse areas, will allow the program to reach a broad audience. “What better way is there to get someone excited about skiing or snowboarding than to bring them to a Warren Miller film? They are energizing. It's about leveraging an existing audience to generate a new one,” says Tarallo.
Last year, resort partners in 33 states opted to be a part of Bring a Friend and LSSM. Since its’ inception in January of 2009, LSSM has generated over 255,000 new beginner lessons, according to Tarallo. Momentum has been building, as last year, partners reported providing nearly 100,000 lessons for children and adults in January of 2012, she said.
By tapping into the well-known theme that skiing with your friends is one of the best aspects of the sport, LSSM looks poised for another successful year. “It is very satisfying to know that a major media entity like Warren Miller Entertainment is willing to step up to the plate to help us expose more people to these sports,” said Tarallo. “As a small industry we have to pool our resources to be successful.”
Although ESPN recently dropped ski and boarder-cross from the Winter X-Games, Daron Rahlves is keeping the sport alive with his own version of the event. Founded in 2009, The Rahlves Banzai Tour is a public event composed of a mix of ski racing, big mountain skills and Chinese downhill.
ESPN’s popular Winter X-Games recently announced it was dropping ski and boarder-cross from the events list, shocking the sport and its fans. Warren Miller Entertainment athlete Daron Rahlves, an Olympic medalist in ski racing, as well as in skier-cross at the X-Games was one of those caught off guard, and disappointed, by the decision.
Rahlves, however, as a passionate racer and fan of ski and boarder cross had already created his own imaginative version of the event – and named it the Rahlves Banzai Tour. A mix of ski racing, big mountain skills and Chinese downhill, the event is open to the public. Racers run four at a time from the top of mountain to the bottom, over varied and natural terrain…hand-selected by Rahlves.
The races haves been steadily gaining in popularity since Rahlves organized the first race in 2009, and an official 4-stop tour in 2011. The event scored an appearance in last year’s WME film and on NBC’s Red Bull Signature Series. We caught up with Rahlves to find out more about his tour and why it might be great training for the pros despite the X-Games disappointment.
My goal is to provide the best ski and snowboard race on the planet where the most skilled, calculated, creative and aggressive natural terrain skier/rider with finesse will come out on top. With four at a time anything can happen and the fastest doesn't usually win. What makes this event so relatable is it's held on open runs off the groomers that the public skis. I set the track with the emphasis on flow, terrain, speed changes and overall fun. No one type of ski is an advantage - run whatcha brung!
The loss of the X-Games could be a great opportunity for the Rahlves' Banzai Tour in getting more competitors and big names to compete. There is no other event like this in the world. The prize money makes a nice pay-day, and the title of Banzai Champ is well respected.
I'd like to see the big guns come out and give it a shot. There will be competition from the locals and others who come out for these events that know how to get down the mountain.
I hope they're not scared of putting their reputation on the line. Come on. How'd you get to that level anyway?
For 2013 the Rahlves' Banzai Tour is planning on four stops like last year. It will take place in February and March 2013. All events will be in the Tahoe area, with a cap of 150 competitors at each event 2012 it was a huge success. Then we have the "Super Finals" where I race against the men ski winners from each stop. It's the only time on tour I get in the mix to put my title of "Banzai Master" on the line and a wad of cash waiting for the winner if I'm dethroned. Fortunately in 2012 I kept the title and was able to pay the rest of the tour's bills.
Registration will be open December 2012 on the website and is open to men and women skiers and snowboarders, 18-years old and up. We also raise money for The High Fives Foundation to do good for our community on top of a wild event. It will be a good time for everyone involved with parties on top of the action. Race dates will be posted on www.rahlvesbanzai.com.
Warren Miller Entertainment is announcing an unprecedented partnership with The Climate Reality Project, founded and chaired by former Vice President Al Gore.
FOR IMMEDIATE RELEASE
Warren Miller’s Flow State
The world’s leading winter sports filmmaker announces a strategic alliance with The Climate Reality Project, founded by former Vice President Al Gore.
Boulder, Colo. – September 25, 2012
Warren Miller Entertainment, producer of award-winning action films for 63 years, is announcing an unprecedented partnership with The Climate Reality Project, founded and chaired by former Vice President Al Gore. Flow State, the latest installment of Warren Miller Entertainment, chronicles the travels of the world’s premiere adventure skiers to areas impacted by climate change. As part of “I Am Pro Snow,” a soon-to-launch Climate Reality Project campaign highlighting the impacts of climate change on winter sports, Former Vice President Gore will attend a showing of the film in November 2012.
This groundbreaking agreement will combine the reach of two major organizations, using compelling footage to promote awareness of the global climate crisis.
“Beyond the global scientific consensus about the climate crisis, we can now look in our own backyards to see the impact of man-made climate change,” said Gore, chairman of The Climate Reality Project. “Anyone who spends time on a ski slope or in the backcountry can see how this crisis is changing weather patterns and ecology, with major impacts on the outdoor activities we enjoy with our friends and families. Climate change is a reality that is here, today.”
Warren Miller’s Flow State guides movie-goers to the top of the world’s most spectacular peaks, taking fans on an exhilarating journey across the globe.
Through this partnership, Warren Miller Entertainment will bring attention to the climate reality that the film crew witnessed firsthand in Svaldbard, Norway, such as the lack of sea ice in the region.
“Warren Miller Entertainment has an incredibly passionate audience that celebrates winter to come every fall… Going to the Film Tour is a family tradition that has been passed down to generations to embellish their lifestyle. A lifestyle that all of us are deeply connected to and thus our mission is to help The Climate Reality Project raise awareness via our film and foster a community of movie-goers and ski industry partners whose passion and livelihood depend on a sustainable future,” said Johnny Alamo, Executive Director, Partnerships & Strategic Alliances at Warren Miller Entertainment.
Warren Miller’s Flow State is a film about a place of singular focus and connection with the environment that, in this place, the faster you ride, the slower time passes. The Flow State exists anywhere crisp winter air shocks your lungs and sunlight refracts off snowflakes, allowing you to emerge from this state improved – and more aware of your surroundings.
About the Climate Reality Project
Founded and chaired by Al Gore, Nobel Laureate and former Vice President of the United States, The Climate Reality Project seeks to uncover the complete truth about the climate crisis. Through its 5 million members and supporters, partnerships, and programs — including the Reality campaign — it is working around the globe to confront the reality of the climate crisis. The Climate Reality Project is guided by a bipartisan Board of Directors that includes accomplished leaders from the worlds of business, public service, entertainment, communications, climate and environmental advocacy, and scholarship. For more information, please visit www.climaterealityproject.org.
Partnerships & Strategic Alliances
Johnny Alamo, 303-253-6413, email@example.com
Anna Hogan, 303.253.6300, firstname.lastname@example.org
Bo Morris, 407.808.3310, email@example.com
The Climate Reality Project:
NASTAR, the largest public grassroots ski race program in the world, proudly announces a new partnership with Aspen/Snowmass to serve as the host resort for the 2013 and 2014 Nature Valley NASTAR National Championships.
Aspen/Snowmass, COLO., May 30, 2012 - NASTAR, the largest public grassroots ski race program in the world, proudly announced today a new partnership with Aspen/Snowmass to serve as the host resort for the 2013 and 2014 Nature Valley NASTAR National Championships. Avid skiers from approximately 45 states, ranging in age from three to 90, will converge on the world-class resort to compete for national titles in various divisions of the Nature Valley NASTAR National Championships.
“Snowmass was the first resort to host the NASTAR National Championship when the format of the event changed in 1998 to a large scale public event,” said Bill Madsen, director of NASTAR operations. “We are excited to bring the championships back to Snowmass and the Spider Sabich race area, allowing our participants to enjoy the amazing skiing and amenities that Aspen/Snowmass provides.”
The 2013 event, March 20-24, will celebrate the sport of alpine racing and serve as a reunion for the top recreational racers in the country. Aspen/Snowmass has planned an exciting week of activities that includes race clinics, races, free concerts, Warren Miller movie screenings, autograph signings by U.S. Ski Team alumni and NASTAR Pacesetters, competitor raffles/giveaways, awards receptions, a Family Challenge team competition and a Team Race. Participants and their guests will receive discounts on lift tickets and lodging and they will be given a credential that provides great deals at on-mountain restaurants and in-town discounts on food and beverages, merchandise and recreational activities.
"The NASTAR National Championships is an outstanding event supported by passionate skiers and riders" says John Rigney, Aspen Skiing Company's VP of Sales & Events. “We are excited to show our new guests a tremendous experience in Snowmass".
To qualify for the 2013 Championships, NASTAR racers must earn a top five resort ranking in their age and ability category by February 18, 2013. Racers will be categorized by age, gender, division and discipline and take two runs on Friday and two runs on Saturday. The best handicap score earned Friday and the best handicap score earned on Saturday will be averaged to determine the competitors’ final results. Each racer that wins a Nature Valley NASTAR National Championship title is invited to compete in the final Race of Champions competition on Sunday. Racers carry their handicap into the race to level the playing field so that young and veteran racers have an opportunity to win and become the overall Nature Valley NASTAR National Champion. In addition, the fastest man and woman, based on raw time, during the Race of Champions will earn a trip to a U.S. Ski Team training camp in South America.
“We are thrilled to partner with NASTAR and bring the Nature Valley NASTAR National Championships to Snowmass,” said Scott Baldwin, Associate Marketing Director for Nature Valley. “Snowmass’ diverse terrain and its reputation as one of the premier family-friendly resorts in North America will provide a perfect setting to celebrate the fun recreational skiing and ski racing experience that has become a hallmark of the Nature Valley NASTAR National Championship event.”
For details visit http://www.nastar.com/nature-valley-nastar-national-championships. And for live updates, photos and videos "LIKE" the NASTAR Facebook page: Facebook.com/NASTARHQ.
For complete information visit www.NASTAR.com
Bill Madsen – Director of Operations, NASTAR
970-923-6278 - firstname.lastname@example.org
Bo Morris – Director of Public Relations, NASTAR
407-571-4587 – Bo.Morris@bonniercorp.com
Johnny Alamo – Executive Director of Partnerships & Strategic Alliances, NASTAR
303-253-6413 – Johnny.Alamo@bonniercorp.com