Warren Miller Entertainment and PEAK 38 Broadcasting are officially partnering to launch Warren Miller’s PEAK 3 Radio, a web and mobile radio station that captures the spirit and lifestyle of an audience passionate about chasing snow.

Harnessing the power of PEAK 38 Broadcasting’s popular digital radio service with Warren Miller Entertainment’s long-standing ski and snowboard legacy, PEAK 3 Radio will be the home of music that captures the mountain town vibe, industry expertise and fun experiences. The station will additionally feature like-minded music from the popular feature film soundtracks, and content from Warren Miller athletes. The station, available at PEAK3Radio.com and accessible via its mobile app, will also broadcast in hundreds of ski shops nationwide.

"We are extremely excited to launch PEAK 3 Radio. This unique station combines the collective resources and knowledge of Warren Miller Entertainment and PEAK 38 Broadcasting to create a destination where ski and snowboard enthusiasts will be able to discover new music, enjoy their favorite hits and connect to the latest mountain town happenings 24/7/365," says Andy Hawk, Director of Industry Partnerships for Warren Miller Entertainment.

"PEAK 3 Radio will be a widely accessible destination that will allow Warren Miller Entertainment and its partners to connect with our audience on a regular basis, whether through a mobile device, online or in stores, delivering fresh and exciting content that speaks to the customer and allows us to leverage our entertainment and industry expertise," he added.

"What we're doing with PEAK 3 Radio is both innovative and exciting, and it's a great extension of PEAK 38 Broadcasting’s partnership with Warren Miller Entertainment," said John Wanzung, CEO of PEAK 38 Broadcasting. "The blend of PEAK 38's music programming expertise and our on-air personalities talking about music and snow sports culture make this station the ultimate radio experience for the skiing and snowboard community.”

The station is free and publicly available online at peak3radio.com, plus via mobile app, ski shops nationwide, and through a distribution partnership with TuneIn. Warren Miller Entertainment and PEAK 38 will also promote the station on various digital, social and print platforms at launch and throughout the year.

PEAK 3 Radio allows Warren Miller Entertainment to offer fans an engaging and interactive music platform with compelling, on trend, of-the-moment content when on the mountain or just thinking snow. Because Warren Miller Entertainment and PEAK 38 control 100% of the advertising inventory, the station will feature limited commercials. This commercial air-time will allow Warren Miller Entertainment to tailor special experiences and contests to the snow sport demographic. Warren Miller Entertainment and PEAK 38 will also leverage and promote specialty programs and select events such as live remote broadcasts. Starting Jan 14, 2014, listeners will have the opportunity to enter to win a pair of KÄSTLE skis when registering. Fans can enter via the Login & Win feature on the website and mobile app. Official rules are available at the website.

Also featured on Warren Miller’s PEAK 3 Radio will be a weekly on-air Mountain Town Report. Resorts are invited to submit information on local events as well as their top 5 mountain town events for the remainder of the ski season to be mentioned on-air free of charge. Any resort interested in featuring an event on Warren Miller’s PEAK 3 Radio can send event information to Joseph Smith at jsmith@peak38.com.

About Warren Miller Entertainment
Warren Miller Entertainment has been a pioneer in action sports cinematography since 1949. Warren Miller Entertainment® is a business of Active Interest Media (activeinterestmedia.com) and is based in Boulder, Colorado.

About PEAK 38 Broadcasting
Peak 38 Broadcasting is an interactive agency that builds long-term relationships with global consumer brands to deliver innovative and engaging customer experiences.

Media Contacts
Jessica McGee
Warren Miller Entertainment
303-253-6300
jmcgee@aimmedia.com

John Wanzung
PEAK 38 Broadcasting & Marketing Group
773.255.8069
wanzung@peak38.com