Warren Miller Entertainment is Pro Snow
The Warren Miller Entertainment organization as a whole is a stakeholder in winter, and our crews have observed, firsthand, changing snowfall levels across the globe. Through this partnership with the Climate Reality Project we hope to expand the dialogue with the winter sports community about protecting our winter lifestyle.
For more than 63 years, Warren Miller Entertainment has entertained millions of winter sports enthusiasts with an annual film that celebrates the world’s best skiers and riders in the most breathtaking and unique locations. For us and our millions of fans around the world, winter hasn’t truly begun until the latest Warren Miller film is released.
Warren Miller Entertainment is Pro Snow. Everyone in our organization—film crews, athletes, and HQ staff—is a stakeholder in winter. We depend on the snow to maintain our lifestyle and our livelihoods. Our lives are enriched when we have an incredible snow season. When we don't, we are all at a loss.
It is clear that our planet is changing, and not necessarily for the better. Our crews have observed, firsthand, changing snowfall levels across the globe. Glaciers are melting. Weather patterns are changing. Ski seasons are getting shorter. And it falls on us—as filmmakers and Pro Snow advocates—to ask why, and what can we do about it.
Warren Miller Entertainment is proud to partner with the Climate Reality Project. Through this partnership we hope to expand the dialogue within the winter sports community—including our industry partners, athletes, and Warren Miller fans—about how to protect our winter lifestyle. Our goal is not to convince anyone that climate change is happening. Our goal is to build an unparalleled assembly of stakeholders across all walks of life and across the political spectrum who will proudly align themselves with the “I Am Pro Snow” campaign.
Climate Change: Quick Facts
- Our climate is warming up, and this change is man-made. When we burn dirty fuels like oil, coal, and gas, we pollute our air and heat up our planet.
- Here's how it works: Dirty energy releases carbon dioxide, a pollutant that has a warming effect when it enters our atmosphere. Since the Industrial Revolution, more and more carbon pollution has been trapped in the atmosphere—warming the Earth like a blanket.
- Climate change isn't just a problem for the future. It's happening now, and we can already see the consequences.
- The last decade was the hottest decade on record. Globally, nine of the ten hottest years on record have occurred since 2000. This September was tied for the hottest September on record worldwide.
- In the continental United States, July 2012 was the all-time hottest month on record, and this year is on track to be the warmest year ever recorded.
- Winters are getting shorter and mountain snowpack is declining, both in the U.S. and around the world.
- Global climate disruption doesn't just make it warmer. It leads to dirty weather: extreme, devastating events like floods, droughts, heat waves, and wildfires.
- This year, the most severe drought in decades affected more than half the United States. More than 1,800 counties were designated disaster areas. Corn and soybean prices reached record highs.
- Pine trees in the American West are dying at epidemic rates, a consequence of beetle infestations that are exacerbated by high temperatures and drought.
- Extreme rainfall in the spring of 2011 led to one of the worst floods on record on the Mississippi River, and more than 1,300 daily rainfall records were broken across the Midwest and South.
- Would we still have bad weather without climate change? Absolutely. But climate change makes extreme weather happen a lot more often.
We have a choice. We can continue to pollute with dirty energy like oil, coal, and gas. Or we can make a transition to clean energy like wind, solar, and energy-efficient homes and vehicles. Clean energy is increasingly affordable, reliable, and available today.
Climate Change and Mountain Recreation
- Mountain glaciers and ice caps outside Greenland and Antarctica are losing about 150 billion tons of ice every year. The loss of glaciers is increasing the risk of avalanches and landslides in some areas of the world.
- Ski seasons are getting shorter, meaning less time on the slopes each year. In some Western states, spring melting now happens about two weeks earlier than it did in the 1970s.
- Intense storms, severe droughts and heat waves are becoming more frequent and severe. This kind of extreme weather can make outdoor recreation uncomfortable, inconvenient, or even dangerous—whether you play outside in the winter or the summer.
Meet the Climate Reality Project & Warren Miller Entertainment Athlete Team
U.S. Ski Team veteran Ted Ligety is known for pushing the boundaries of ski racing. At the age of 18, Ted became a member of the U.S. Ski Team and went on to win a gold medal at the 2006 Olympics. Since then Ted has continued dominating, with six National titles and 11 World Cup wins. Ted’s determination and passion for the sport is evident on and off the slopes—he is also the President of SHRED Optics.
After years of traveling the world to race, Ted has witnessed first hand the impact of climate change. He believes that bringing awareness to the issue through educating his generation will help make a difference and preserve the earth for generations to come.
Ten-year U.S. Ski Team vet Kaylin Richardson is a four-time National Alpine Champion and two-time Olympian. As Ambassador of Skiing at Canyons Resort in Park City, Utah, she fell in love with the backcountry of the Wasatch Range and decided that the big-mountain scene was her new home. This past season Kaylin made her film debut, appearing in Warren Miller's 63rd film, Flow State, and winning the Freeskiing World Tour's North American Championship.
Kaylin calls the mountains both playground and office. Her involvement with The Climate Reality Project is a testament to her love for a healthy eco-system, whether it’s the snowy mountains or the tropical rain forest. She believes that climate change cannot continue to be ignored and is committed to helping protect the longevity of our planet.
Doug Stoup is a professional adventurer, environmentalist, ski mountaineer, educator, and father. Stoup has many firsts to his name including the first ski and snowboard descent of Antarctica’s highest peak (Vinson Massif 16,077 ft), The first male to ski from the coast of Antarctica to the Geographic South Pole, Stoup has skied to both poles more than anyone on the planet.
Stoup continues to push the limits of human endurance while educating students about Planet Earth through his Ice Axe Foundation. Doug is also one of the founding members of the International Polar Guide Association.
Jackie Paaso leapt onto the big-mountain scene in 2008 with aggressive lines, strong skiin,g and memorable airs. She became the second female in more than a decade to win the Freeride World Tour's Sickbird Award for having the best line among both women and men. Since then, she has had many successful appearances on the competitive freeskiing circuit.
As a skier Jackie saw the effects of global warming firsthand during her trip to Svalbard, Norway, with the Warren Miller crew this past spring. “I expected to see so much more sea ice in the area and instead most of it was melted and that came as a huge surprise. It's one thing to hear about global warming but when you see it make a significant impact in an area it really gets you thinking, how can I help?”
A long-time international competitor, Chris has also traveled extensively as an athlete and on-screen personality with the Warren Miller team. Between shoots and sponsor appearances, Chris hosts specialized ski programs through his company, Chris Anthony Adventures. In addition, Chris coaches at Portillo, Chile's Camp of the Superstars and writes for several publications. He founded the Youth Initiative Project and has also authored a guide book.
Chris is pro snow and would like to see our grandchildren have powder days too. If he brings climate-change awareness to a million people, he'll feel like he has made a difference.
Known to some as the Flying Yeti, Julian Carr pushes the limits of extreme skiing with awe-inspiring cliff drops and appearances in major ski films, including Warren Miller’s Flow State. Julian is a recipient of a Freeride World Tour Sickbird belt buckle, has had his writing featured in multiple publications, and is the CEO/Founder of Discrete Headwear.
Julian will talk ad nauseum about snowpack, terminal velocity, and angle of impact. He believes we have the resources and intelligence to make a difference. He is pro snow, pro earth, and pro natural harmony.
Blake is a committed innovator who has tried a wide range of skiing disciplines. He toyed with snowboarding, then moved on to skiercross and big mountain. At age 17, Blake became an X Games first alternate. He then moved on to slopestyle, big air, and rail, and then began filming with various production companies—including Warren Miller. With his varied abilities in frontcountry and back-, Blake is the definition of a contemporary skier.
Blake spends more than 150 days skiing each season and the rest of the year adventuring elswhere. He can attest, through first hand experience, that climate change is happening now. Blake believes we must instigate sustainability now so our kids can have a future.
Keely grew up in a canyon in Montana, and mountains and rivers became her obsession at a very young age. Big Sky Ski Resort facilitated Keely's obsession for skiing and soon led her to racing. She traveled the globe as a World Cup Ski Racer for eight seasons and founded the first ski-racing camp for girls in North America, Keely's Ski Camp for Girls, in 2011. She continues to compete in big-mountain events such as the Rahlves Banzai Tour.
Keely was taught at a young age the importance of taking care of our planet. Being an outdoor enthusiast, Keely strongly believes it is her responsibility to educate and communicate to others the real problem of climate change. Keely feels it is imperative to lead by example and illustrate to youth that climate change is real. She likes to tell the girls, "Ski with a purpose, live with a purpose." Keely believes that the next generation needs to know how to combat climate change, and hopes that her camp takes part in that process.