FEATURED ATHLETE: BRIAN RICE
Ask anyone who’s been there when they roll into town: The National Brotherhood of Skiers’ annual summit is a legendary party. In 2022, WME joins the NBS as it takes over Snowmass and gathers its national network of local ski clubs devoted to celebrating the Black snowsports experience. We’ll meet the leaders who have championed this cause for years in places like Baltimore and Detroit. And we’ll get to know the emerging talent that the NBS supports to further its goal of placing Black skiers and snowboarders on the US Team—riders like Brian Rice, Bryce Welch, and Ava Keenan. Catch them now, before you catch them in Milan Cortina in 2026.
Best time on the mountain is being in my happy place.
The person that inspires me the most to be a better rider is my Coach Nichole Mason. Nichole was the US ROOKIE SLOPE TEAM COACH for 7 years and won all kinds of awards like the best Coach, the best person the best human etc.